This
article first appeared in the November/December 2012 edition of In Good Tilth,
the magazine of Oregon
Tilth. In the interest of full disclosure, when I began researching this
article, my wife Leeann was considering subscribing to Lonesome Whistle's CSA
program in order to get whole grains to mill at home. After interviewing Jeff
and Kasey, the decision was an easy one. The couple's passion for what they do is infectious. The pictures below show them in the midst of harvesting heirloom Indian Woman Yellow Beans.
..................................................................................................................................................
As the sun climbs the sky south of Junction City, Oregon, Jeff Broadie and Kasey White finish a simple
breakfast on the porch of their modest, sky-blue two story house. A weathered
Allis Chalmers All-Crop 60 combine sits hitched to a red-orange tractor a stone’s
throw away. Soon, the Sunday sun will have driven the last moisture from Indian
Woman yellow bean plants piled for drying in the field beyond. Forgoing a day
of rest, the couple will feed the rare, heirloom beans through the combine,
harvesting a crop popular with local consumers eager for regionally produced
food.
White,
from Idaho, met Broadie, a Colorado native, while both attended college in Fort Collins, Colorado. Neither came from a farming background. “We
didn’t even know we wanted to farm,” says Broadie, relating how a food-politics
course awakened him to food security and sustainability issues and inspired the
couple to head to Oregon after graduation, to take advantage of the Willamette Valley’s climate and farming community.
The
plight of the modern farmer is well known: an aging population cultivating a
shrinking amount of acreage, a younger generation abandoning the farm for work
elsewhere, corporations consolidating their control over the food supply.
Broadie and White exemplify a more encouraging agricultural trend–young people
moving into farming from other industries or straight out of college while
working off the farm to supplement their income or build towards a full-time
farming career. Though many do not come from an agricultural background, these
new farmers bring a strong work ethic, an enthusiasm for environmentally
friendly growing practices, innovative ideas and an interest in building
community as well as in producing good food.
“My
generation wanted to move to the country to avoid the police; this new
generation is interested in farming as a business,” says Oregon State
University’s Small Farms Program Director Garry Stephenson with a chuckle,
adding that many of today’s part-time farmers are idealistic, tech-savvy 20-and
30-year olds launching farming careers with a entrepreneurial spirit similar to
that which drove high-tech startups in the 1990s. “We’ve seen an awful lot of
people successfully bootstrapping their way into this.”
Jim
Fields got a jump on the trend in 1989 when he started Fields Farm in Bend, learning the intricacies of organic agriculture
while working on commission as a bicycle builder for a big-box store. Neither
he nor his wife Debbie came from a farming background, though he had discovered
organic and biodynamic agricultural in California. “Farming just fell together for us,” says Fields,
explaining that the couple went from gardening and raising rabbits in their
backyard to raising organic produce for Community Supported Agriculture (CSA) shareholders on a 10-acre property within easy
bicycle commute of their jobs.
At
first, Fields says, his outside work provided welcome income and the
flexibility necessary to farm. After 12 years, he stopped working off the farm
in order to devote himself to his farming goals. “All the time I was building
bikes,” Fields says, “I was thinking about what I could be doing on the farm.”
Field’s
wife, however, never quit her job as a public-health nurse–though she helps
manage the farm and pitches in wherever an extra set of hands is needed. Her
job provides the couple healthcare, a resource that compels many farmers to
keep an outside job or rely on a spouse’s career for. “The real benefit of
having one partner working off the farm is not so much the income, but the
benefits,” Fields says.
No easy row to hoe
Though
off-farm work can be crucial to a new farm family’s success, the extra hours
can take a toll. Broadie launched what would become Lonesome Whistle Farm in
2004, growing vegetables on a rented acre, with then partner Tom Murray, while
working a part-time job for spending money. Broadie and White spent the next
several years farming rented acreage, experimenting with living in a trailer on
the farm and commuting to jobs in Eugene, Oregon, or living in Eugene and
traveling to the garden, trying to find how best to cut down on time commuting
instead of getting their hands dirty.
The
couple did not consider farming full time until 2007. “I was killing myself
trying to do both (farming and other work),” says Broadie. Even after Broadie
devoted himself to Lonesome Whistle full time, White continued her career in
social work, gradually scaling down her hours as the farm grew. Eventually, the
couple hopes Lonesome Whistle will grow big enough that she too can become a
full-time farmer.
Off-farm
income can be a crucial safety net for a new farm, says Stephenson. “If there’s
off-farm income in the family, hang on to it until you are absolutely certain
you don’t need it anymore,” he says, adding that it can be a good business
decision for a farming couple to hire extra help when necessary in order for
one person to keep their outside career. “All farms should operate as
businesses,” he says, pricing their crops to recover farming expenses. Off-farm
income should pay for farm equipment or other capital improvements instead of
subsidizing the cost of production. Stephenson points to Lonesome Whistle as a
good example of a couple using their supplemental income to grow the farm.
In
addition to finding the time to farm, Broadie and White had to become expert
farmers. It was a struggle. Broadie worked a single season at Grateful Harvest
Farm in Junction
City before
striking out on his own. At first, the couple only used hand tools and small
garden methods. “The farm itself wasn’t at a scale to be profitable enough for
all the effort,” says Broadie. “It was a lot of work because we didn’t know
what we were doing.” After several years of experimenting, the couple found
mentors in the farming community and discovered the value of farm-scale tools
like cultivators, which reduced what had been hours of work to chores lasting a
few minutes.
According
to the USDA’s 2007 agricultural census, new farms are smaller on average than
other farms and produce less. “Further, the average age of the operator is
younger and (each is) more likely to have his or her primary occupation off of
the farm.” Starting out with a garden-scale plot and leveraging the knowledge
of established growers can be strategies for new farmers without agricultural
roots to draw on. “I would say to anybody: ‘start out small, especially if you
haven’t grown up on a farm,’ there’s a whole lot to learn,” says Brent Searle,
special assistant to the director of the Oregon Department of Agriculture,
adding that those without an agricultural background can benefit from having a
part-time job as they experiment and learn. Ten Rivers Food Web board member
Andrew Still of Open Oak Farm says that he sees a lot of new farmers starting
their careers by apprenticing on established farms while also working off the
farm. “What I’ve noticed with the newer farmers starting out is that it
(part-time farming) tends to be a stepping stone to full-time farming,” Still
says.
Buying the farm
In
addition to the long hours and steep learning curve new farmers must plow
through, scaling up farm operations and buying land can present a thorny
financial problem. For White and Broadie, getting a business loan was not an
option. “Nobody would give us a small-scale loan like that,” says White, adding
that Lonesome Whistle did not have enough income records to prove profitability.
“The banks would just laugh us out the door, actually. You can’t sell the bank
on potential without any numbers to back it up,” adds Broadie.
Large-scale
operations like the Willamette Valley’s grass seed farms, which have a well-established
international market, may find banks more receptive. But even they can
experience difficulties securing financing. “It’s a challenge even for people
who’ve been in the business [for many years] to justify their loan every year,”
says the ODA’s Searle.
Luckily,
White and Broadie met Jerry and Janet Russell, who invest in farmland they
believe to be undervalued. “We basically hit the jackpot when we found them,”
says White. After meeting regularly over the course of a year to discussed
plans for Lonesome Whistle’s future, the couples went shopping, settling on a
26-acre farm with a house and barn that needed work and additional features
that made the property attractive. The investors bought the property and gave
Lonesome Whistle a 20-year lease with an option to buy, plus an equipment loan
and additional money to help renovate the house and barn. Later, the Russells
bought a contiguous 18-acre parcel. Broadie and White are now farming 32 acres
of the 44 the acre farm.
“We
feel small farms are the path of the future,” says Jerry Russell, adding that mega-farms,
overly dependent on massive inputs of pesticides, chemical fertilizers and
fossil fuel, will not be viable in the long term. “The world will belong to the
small farmer and we’re trying to prepare for that.”
Though
startup farms may struggle to find financing, the USDA’s Farm Service Agency
(FSA) and the national Farm Credit System, a congressionally created network of
agricultural credit cooperatives, administer programs to help new and small
farms access credit. This July, former special education teacher Jeff Bramlett
and GIS apping specialist Carri Heisler used the FSA’s
Beginning Farmers and Ranchers program to buy the 15.5 acres near Albany, Oregon, they had farmed since the fall of 2010. “It’s a
pretty amazing program,” says Heisler. The loan took significantly more
paperwork and time than a regular mortgage, and required three years of
business taxes, she says, but the FSA was helpful in navigating the process.
Building community
Bramlett
and Heisler launched their farm, Pitchfork and Crow, in 2009 on two acres
rented from Oakhill Organics, on Grand Island, Oregon, after joining Oakhill’s CSA the year before. “They were building this amazing
community around their farm,” says Heisler of Oakhill’s founders, Casey and
Katie Kulla. “We didn’t feel like we were having that kind of impact in our
work.”
Heisler
says she and Bramlett have worked to develop a similar community around
Pitchfork and Crow’s CSA program. Each week, members mingle at the
farm as they pick from an assortment of freshly harvested produce, connecting
over shared taste preferences and parenting experiences, and meeting fellow
customers with acquaintances or experiences in common. “It’s almost like you
can’t help but build community around it,” Heisler says. “People seeking
community get involved with CSAs. It’s been really cool to get to know the
people that have been with us the longest but also to see the connections that
develop between members.”
This
community-building, personalized approach is typical of the new generation of
small farmers, who leverage CSAs, farmers markets and social media tools like
websites and blogs to build unique brands and market their crops. “They are
energized; they are passionate; they are tech savvy,” Searle says of these new,
ecologically minded farmers, adding that they have social marketing smarts and
are eager to engage customers directly as they challenge preconceived notions
of farming.
The
more established of this new breed, pioneers like Fields, can leverage the
community of customers they’ve built to help newer members. Fields offers his
experience in organic growing as a consultant on a sliding scale. He also
directs customers searching for products Fields Farm does not grow to other
ecologically minded farmers, devoting an entire section of his website to local
sustainable meat producers. “Our whole take is sustainability and concern for
good health,” says Fields, adding that he is eager to use his notoriety to
benefit other farmers with similar values.
Everybody’s doing it
According
to a USDA typology of farms, 92 percent of farms qualify as small and account
for 70 percent of the assets and land involved in farming nationwide. In Oregon, Searle says, 70 percent of farms gross under
$10,000 each year. Lynne Fessenden, Willamette Farm and Food Coalition’s
executive director, says she can think of few farms without some outside income
stream, especially newer farms. It’s pretty much the norm now for young farmers
to have off-farm work,” she says, adding that the trend raises questions for
her about farming’s economic viability in the current economy.
While running a small farm may be
challenging on many fronts, OSU’s Stephenson finds encouragement in the trend
towards increasing numbers of small farms. These farmers are small-business
people who invest heavily in their communities, he says, economically and
civically. In time, he says, these farms should grow into medium-sized
operations as the demand for local produce increases, benefiting the
surrounding communities and growing food with ecologically sensitive practices
that benefit the local ecology as well. “There’s a lot of research that
communities that have a lot of small farmers around them are more vibrant and
viable,” says Stephenson. “We’re trying to change the world.”
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